Ken Auletta Googled: The End of the World as We Know It
Brilliance Audio (November 3, 2009) | 13 hour(s) and 57 min | 24 files | mp3 96 Kbps | 571.96 MB
A revealing, forward looking examination of the outsize influence Google has had on the changing media Landscape.
There are companies that create waves and those that ride or are drowned by them. As only he can, bestselling author Ken Auletta takes readers for a ride on the Google wave, telling the story of how it formed and crashed into traditional media businesses from newspapers to books, to television, to movies, to telephones, to advertising, to Microsoft. With unprecedented access to Googles founders and executives, as well as to those in media who are struggling to keep their heads above water, Auletta reveals how the industry is being disrupted and redefined.
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